Furthermore, they are not stable as Russia doesn’t belong to the most important worldwide organizations. As a result, this country usually leads an independent policy, which is mostly focused on the country itself. Even though so far there was no proper advertisement for establishing a company in this country, we ought to remember that this market has a great potential. First of all, it is referred to the fact that concerning Russian GOST we can improve our chances on the market, which is thought to be one of those, which lacks competition the most (gost r certificate). Hence, if a business manages to expand on it successfully, it may boost its revenues considerably.
Nevertheless, without investments in obtaining GOST certification we can find it quite difficult to achieve good results and capture satisfactory market share in Russia.
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In addition, we ought to also keep in mind that it is quite popular and widely respected among Russian clients. Hence, if a product (www.intive.com/en/blog/case-studies/cross-platform-video-on-demand-solutions-for-maxdome-2) made by a foreign business, regardless of its standard, hasn’t obtained this kind certificate, it is not really likely at all to be purchased by diverse customers. This implies that acquiring so called Russian GOST is currently almost a necessity for companies, who would like to open their branches in Russia (look here).
Taking everything into consideration, being active on the Russian market currently is referred to no doubt with acquiring GOST certification. The mentality of the local users towards this certification makes it almost impossible for a foreign product to achieve good results and sales records without spending satisfactory amount of money in obtaining it.