Therefore, if they had cared about professional social media monitoring (check www), they would have reached considerably better sales records. It is so, because currently probably the most crucial issue regards being a successful company and selling many products is to create a positive image. Unfortunately, due to this kind technique there are also some accidents that clients have been disappointed with the difference of the standard shown for instance in the TV ad and this that has been found out on their own. Besides, another influential issue referred to the above presented one is media monitoring. The reason why the owners of modern companies ought to be interested with them is that it allows us to control the image of our company. This can help us avoid diverse situations in which our company would be presented in bad light, which may lead to lower popularity of our goods. Another important benefit of this alternative is its simplicity, which indicates that in order to use it we don’t have to hire miscellaneous specialists. Nowadays, it offers us many useful data, Owing to which we can make much more responsible decisions.