Business is an area that is a source of chances as well as threats for people, who would like to enter this world. It is indicated by the fact that not everyone succeeds in becoming famous and successful. Thus, in order not to be this kind person we have to systematically improve our skills such as in the field of management, psychology etc., in order to make more appropriate choices, better predict the future etc. No matter how much time we would spend on improving our abilities, we cannot be ascertained that nothing would go wrong inside our brand. Nevertheless, the aim is rather to minimize the risk, which would always exist, above all nowadays, when the changes occur quite regularly and in majority of cases in an unpredictable way. Hence, we have to be prepared for them and build professional grounds for our company, so that it would be able to resist even the most complicated crisis.